New Leaf Paper

  • New Leaf Paper, a leader in environmentally responsible paper, came to Willoughby for help positioning the brand family of products, designing a new line of consumer goods and developing merchandising systems and packaging. To date, we have designed six new product lines for the brand with over 100 new SKUs sold at Target, Office Depot and Whole Foods. Each new extension has further defined the New Leaf brand personality, showing the world that you don’t have to sacrifice style and convenience to make responsible choices. That’s our favorite part.
  • The original identity was designed by Elixir Design. We were charged with rolling out the brand system to consumer products, communications and experiences. To the right is print ad that appeared in Good Magazine.
  • School Notebooks
  • Notebook Line for Whole Foods
  • Reborn Refuse Notebook Line I
  • Reborn Refuse Notebook Line II
  • We translated the B2B New Leaf Audit to appeal to a younger consumer demographic.
  • Premium Business Paper Product line sold at Office Depot
  • Shelf-Set for Retail Card/Stationery Line at Office Depot
  • New Leaf Paper Social Stationery Notecard Series
  • New Leaf Paper Social Stationery Line: Karma Cards
  • New Leaf Paper Social Stationery Sets