New Leaf Paper

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Created: 12/17/09
Last Edited: 01/07/13
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Description
New Leaf Paper, a leader in environmentally responsible paper, came to Willoughby for help positioning the brand family of products, designing a new line of consumer goods and developing merchandising systems and packaging. To date, we have designed six new product lines for the brand with over 100 new SKUs sold at Target, Office Depot and Whole Foods. Each new extension has further defined the New Leaf brand personality, showing the world that you don’t have to sacrifice style and convenience to make responsible choices. That’s our favorite part.
  • New Leaf Paper, a leader in environmentally responsible paper, came to Willoughby for help positioning the brand family of products, designing a new line of consumer goods and developing merchandising systems and packaging. To date, we have designed six new product lines for the brand with over 100 new SKUs sold at Target, Office Depot and Whole Foods. Each new extension has further defined the New Leaf brand personality, showing the world that you don’t have to sacrifice style and convenience to make responsible choices. That’s our favorite part.
  • Premium Business Paper Product line sold at Office Depot
  • Reborn Refuse III for TopFlight Paper
  • Reborn Refuse Notebook Line II
  • Reborn Refuse Notebook Line I
  • Notebook Line for Whole Foods
  • School Notebooks
  • New Leaf Paper Social Stationery Notecard Series
  • New Leaf Paper Social Stationery Line: Karma Cards
  • New Leaf Paper Social Stationery Sets
  • New Leaf Paper Karma Card