Neumann College Collateral

  • Neumann College was working toward university status during my tenure, but was not quite ready to undertake a full-blown identity redesign. In fact, there were no established identity standards, save for the circa 1980 logo set in Benguiat and the use of Pantone 286 as a signature color.

    I was able to make incremental improvements to existing collateral, which was a mix of styles created by an outside agency (undergraduate admissions publications, the college catalog, admissions advertising) and a variety of other sources—in-house staff (namely, me), design and prepress staff employed by the college’s print vendors, and outside designers hired on a project-by-project basis.

  • 40th Anniversary logo
  • Sub-brand logo studies for continuing adult and professional programs
  • Annual report (cover and spreads)

  • Alumni magazine covers

  • Arts calendar (covers and interior spread). Arts Guild logo created with Karp Graphic Design.

  • Studies for Neumann Arts Group logo
  • Postcard announcing the launch of the Neumann Alumni Online Community

  • Postcard invite for alumni event

  • Covers of CLE/CPE course announcements

  • Graduate program brochures

  • Neumann Business Review (cover)

  • Neumann Business Review (interior spread)

  • Postcards advertising yoga (top) and computer (bottom) classes for seniors

  • Faculty concert program covers
  • Charter/Sponsorship Day invitation (front)