Nerisa Company is a small company that makes scarves, hats and other miscellaneous knitted goods. WIth the branding, I knew I wanted something to reflect the love that goes into each piece, along with a feeling of small-town familiarity. I settled on a simple emblem with crossed knitting needles, and hearts (the kitschier, the better in this case!). There is a primary mark for bigger applications, and a secondary mark for smaller applications. The client requested a stationary system, and hang tags for the scarves that are in coffee shops around south-eastern Wisconsin!
Primary mark.
Secondary mark.
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