branding campaign for a insurance benefits provider
Navigation Benefits partners with small to mid-size businesses to provide turn-key healthcare and insurance benefits packages. They help employers and advisors select and implement web-based enrollment and benefits administration solutions as well as prepare employees to make educated decisions about their benefits.
Their brand needed to set itself apart on an already crowded playing field. A refreshing color palette pairs with unique shapes, understated graphic elements and strong photography; all organized in clean, minimalistic layouts to allow Navigation's brand to stand out from the competition.