This is a poster promoting volunteerism. It probably would have been easy to find a strong image of someone volunteering which could've been the focus of this poster. However, one of the frustrations in designing for the government is the need for any single image of people to contain an acceptable amount of diversity. This tends to dictate the use of several, less impactful images. My solution hear was to go with a striking typographic design with a color scheme that also helped it stand out a bit.