National Leadership Meeting Opening Video

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Created: 07/15/12
Last Edited: 11/28/12
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Opening video for the 2012 St. Jude Medical national leadership meeting.
  • National Leadership Meeting Opening Video

    This video was created to open the yearly sales leadership meeting for St. Jude Medical.  The goal of the video was to 'wake up the crowd' with a highly-caffinated message that would put attendees in the right mindset for the rest of the meeting.

    Technically, this was a great opportunity to take advantage of the RED camera with its tremendous detail and ability to utilize traditional photographic lenses to isolate the subject and manipulate the viewers focus.

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