NYC Department of Consumer Affairs

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Created: 02/01/12
Last Edited: 12/04/12
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Description
The New York City Department of Consumer Affairs (DCA) empowers consumers and businesses to ensure a fair and vibrant marketplace. The collateral below shows an extension of the agency's brand identity through logo application, outreach materials, print campaigns, press and public sanctions.

The visuals here explore my control and vision of the NYC DCA logo and branding guidelines developed by Wolff Olins and NYC&Co in 2007. The colors, forms and composition have all been extended through many various means to provide a single unified voice for our agency within the greater collective of the NYC government, while also allowing for individual projects and pieces to stand out as unique when necessary.
  • NYC Department of Consumer Affairs
  • The New York City Department of Consumer Affairs (DCA) empowers consumers and businesses to ensure a fair and vibrant marketplace. The collateral below shows an extension of the agency's brand identity through logo application, outreach materials, print campaigns, press and public sanctions.

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