NYC Bank Account logos

Created: 02/02/12
Last Edited: 11/21/12
The New York City Department of Consumer Affairs has developed many financial accounts in partnership with banks around the city in order to promote, support and encourage safe financial practices. From the NYC SafeStart Account which acts as a "starter" account for New Yorkers unfamiliar with banks, to the First Account which targets New York's youth, the programs offered are intended to help educate the public on how safe banking is key to financial protection.
  • NYC Bank Accounts
  • These bank accounts are designed to encourage safe banking practices and help New Yorkers protect their dollars through government support. Since each account has different aspects, but all are drawn from the same design, the branding of them was developed to harmonize and differentiate. The simple abstraction of the solid interlocking squares unifies and communicates their individual features.

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