- NYAMA Branding and Identity Program
Creative Direction, Management, Key Stakeholder Engagement
Designer: mNovak Design, NYC
- In 2011, the NY American Marketing Association (NYAMA) took a new, upgraded approach to the structure of the volunteer and membership programs, event planning and it's vision. With this upgrade a new identity program was needed. From initial steps through to final brand identity, led the rebranding campaign; collaborating with PR, social media, programming and the board; managed design agency from initial concepts to final execution.