NWA Visa Acquisition

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Created: 01/30/10
Last Edited: 12/04/12
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Description
This campaign, including direct mail and emails, was designed to entice Northwest Airlines WorldPerks' Platinum, Gold and Silver Elite members to apply for a WorldPerks Visa card.
  • NWA Visa Acquisition
  • Direct Mail
  • Postcards
  • This campaign, including direct mail and emails, was designed to entice Northwest Airlines WorldPerks' Platinum, Gold and Silver Elite members to apply for a WorldPerks Visa card. The elite colors and quality paper emphasized that the offer was for elites only, while the unique invitation layout of the initial direct mail piece helped ensure the offer was not discarded with the rest of the recipient's mail.

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