NPACT America | Identity Design

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Created: 02/23/13
Last Edited: 02/23/13
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Description
Brand identity system for the non-profit, NPACT America.
  • NPACT America is a not-for-profit organization that develops meaningful employment opportunities for adults with disabilities through the manufacture and distribution of drug testing supplie.
     
    For their brand, I wanted to highlight the fact that they aren't the typical non-profit that accepts government funding and asks for donations. They are a self-supporting business that just happnes to hire people with disabilities to man the machines and pack the boxes.
     
    The interlocking circles of the mark symbolize the marriage of the organization's business and mission. The colors, blue and green, when mixed together create a new color made of the parent colors, symbolizing that when you mix good business with good deeds you're creating something new, something that hasn't been done before and it's something that works.

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