Course Catalog

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Created: 12/20/12
Last Edited: 04/01/14
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Description
The 2012 course catalog was a full redesign from previous catalogs. We chose to tell the stories of some of our graduates in more detail, a significant shift from focusing solely on course descriptions and details. We decreased the page count as well as the trim size, shrinking the publication from a 128-page catalog to just 48-pages plus cover.

I designed five annual course catalogs (cir. 100,000) for NOLS between 2008 and 2012. I served as the main designer on all layouts, accepted and organized all photo submissions, collected feedback, and managed the internal review process between 10+ individuals. I specified paper and even ordered the print job, negotiating prices between multiple printers and bid specifications. To top it off, I checked each form on press.
  • The 2012 course catalog was a full redesign from previous catalogs. We chose to tell the stories of some of our graduates in more detail, a significant shift from focusing solely on course descriptions and details. We decreased the page count as well as the trim size, shrinking the publication from a 128-page catalog to just 48-pages plus cover.
     
    I designed five annual course catalogs (cir. 100,000) for NOLS between 2008 and 2012. I served as the main designer on all layouts, accepted and organized all photo submissions, collected feedback, and managed the internal review process between 10+ individuals. I specified paper and even ordered the print job, negotiating prices between multiple printers and bid specifications. To top it off, I also checked each form on press.
     
    The mission of the National Outdoor Leadership School is to be the leading source and teacher of wilderness skills and leadership that serve people and the environment.  
  • All images are from NOLS courses, their respective copyrights belong to the photographers.

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