NIssan Altima

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Created: 04/14/12
Last Edited: 11/21/12
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Description
The concept for this campaign began with an App that my co-creator Tara Schoessel. The "Choose your Adventure" road trip generator allows you to map out your ideal road trip. Not sure where you want to go, you can also have a road trip randomly mapped out for you. After entering your starting point, a destination you want to hit, how much you want to spend and how long you want to be gone, a road trip is plotted out for your utilizing Good Maps. You can edit your trip by moving and adding points. Choose your adventure is compatible with Foursquare and Groupon so it can better suggest things you will enjoy and Groupon deals offered in that area.

Satisfy your adventure. Nissan, Innovation for All.

Our print extensions play off of the idea of people starting off on their first great adventures.
  • Nissan:
    Adventure for All
    Collaborative Campaign
  • The concept for this campaign began with an App that my co-creator Tara Schoessel crafted.  The "Choose your Adventure" road trip generator allows you to map out your ideal road trip.  Not sure where you want to go, you can also have a road trip randomly mapped out for you.  After entering your starting point, a destination you want to hit, how much you want to spend and how long you want to be gone, a road trip is plotted out for your utilizing Good Maps.  You can edit your trip by moving and adding points.  Choose your adventure is compatible with Foursquare and Groupon so it can better suggest things you will enjoy and Groupon deals offered in that area.

    Satisfy your adventure.  Nissan, Innovation for All.

    Our print extensions play off of the idea of people starting off on their first great adventures.  

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