This page was intended as a one-page marketing landing page for a web-based data management suite. During the discovery phase we discovered that the metrics that the software tracks parallels The Game of Life. We proposed inventing a board game that would neatly fit in all those life events as well as the opportunities that the marketer using the software would be able to take advantage of.
Ultimately the client had neither the timeline or the budget to pursue the invention and development of a new board game, although they were fixated on the idea of parodying The Game of Life. The result is this microsite, which uses an animated parade of game pieces shaped like different vehicles to represent the phases in a consumer's life that may change their behavior.