The first of its kind in the company's history, the Showdown gave 50 lucky business clients an opportunity to play with Mutual sponsored PGA golfers. The 5 person teams spent two days playing a scramble style tournament at Omaha Country Club. Not only were the clients ecstatic about their experience but even the golfers commented and said it was, "top-to-bottom the best pro-am any of them had been involved with".
The use of black and orange, combined with an aggressive styled word-mark and fractal pattern lent itself to the competitiveness of the male dominated clients as well as the professional golfers. The invite was packaged in a custom mahogany box with 12 Showdown imprinted Titleist golf balls. The box's lid was engraved with the event logo and inlayed with gold. The lid insert featured the entire Mutual PGA team and utilized orange foil stamping to highlight their names. The inside brochure detailed information on the event and used a spot dull varnish to highlight the fractal pattern design used throughout the event. In addition to the invite a custom wordmark logo and typeface was created.
Awards & Recognition
2011 - AIGA Bronze - Packaging