Musica Viva is a hypothetical design exhibition for Josef Müller-Brockman’s Zurich Tonehalle concert poster series located in the Zurich Airport Gallery. This project encompasses the curation of the work, development
of the name and visual identity, creation of the print catalog and plans for the exhibition space design. The aesthetics are based off of the Swiss International Typographic Style that sought form, function and objective graphic design through a grid-based system. A relationship between image and musical progressions are constructed through integrating a structural framework that expresses the nature of musical compositions.