One of the things that the museum prides itself in is its role as a repository of knowledge. They have so much to offer—be it medical history or specimens to study—all the while referring to the human body as something beautiful. However, another aspect that they are known for is their collection of medical oddities. I wanted to incorporate both of those ideas, and came up with the concept of a fine dining experience; the museum is offering knowledge that the public could consume, if they so choose. Moreover, it is elegant yet odd enough, and also ties back to the museum's 19th century Victorian roots.
The tools-turned-utensils in the poster are used in eye surgery. The eye on the plate symbolizes seeing and experiencing the museum's collection, as well as learning and enlightenment. The brochure is in the form of a table napkin that unfolds to show information about the museum's background, collection, admission rates and schedule.