Muddy Dog is a family owned and operated roasting company located in Morrisville, North Carolina. Their mission is to source great environmentally and socially responsible coffees and roast them with eco-friendly equipment.
The current market is an international consumer with a drive to support local environmentally responsible farmers. Muddy Dog needed a design make-over. The brand identity and packaging are not consistent throughout the products line and the visual presence does not match the target audience vibe.