Mount Carmel Brewing Co

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Created: 07/12/11
Last Edited: 07/13/11
Views: 60
Appreciations: 1
Comments: 0
Description
This project is a re-branding of an existing brewing company located in Cincinnati, Ohio.
  • MOUNT CARMEL BREWING CO
    RE-BRANDING
  • This re-branding project was done to give Mount Carmel Brewing Co an updated look. Located in Cincinnati, Ohio, Mount Carmel Brewing Co is a small, family run microbrewery. The project was done as a class project and has not been proposed to the company. The current logo exhibits more of a rustic look, but I wanted to take this identity in a completely different direction to attract a more youthful, energetic consumer. I began with a logo concept and eventually took the project further and designed collateral material for the company including stationary, packaging, and collectors items.
  • initial concepting
  • logo development
  • style guide
  • style guide
  • final mark
  • business card front and back
  • stationary
  • business invoice
  • collectors posters
  • bottle labeling
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