US Grant Motel
A Modern Update
After a month spent in Europe this past summer, a new breath of life was given to me, and this lead to a rejuvenation of my love of design and art in general. Spending time in the places that, up until this point, I had only read about in books, was refreshing.
The project is a direct reflection of the impact that Europe had on me as a designer. The assignment was to take the influences of Europe and all that I had seen, and translate that into a local design project.
I chose an old motel from my hometown of Mattoon, IL.
Mattoon has a long history with Ulysses Grant. A flagpole from one of his encampments stood at the Mattoon Public Library until recently.
To capitalize on this relationship, a motel was opened.
The branding of this motel has been the same, with no updates in my lifetime. I thought it was time for one. What you see below is my vision of a basic branding update.