Mostly Adspace

Mostly Adspace
A zine about magazines
I wanted to explore just how ridiculous the ads are that we are exposed to everyday in magazines and how unfazed we are by them. Using an issue of Harper's Bazaar, I chose a selection of ads that I was most amused by and scanned them. I then edited them to represent a more realistic point of view but was careful to keep the design as close to the original as possible.

After reprinting them, I saddle-stitched the ads into a faux magazine and covertly placed the zine in areas with other magazines.
What is advertisements actually told the truth?
The magazine that was used as a reference for this project had 193 pages. Out of those, 96 pages were filled with advertisements. That's almost 50% of the content. That's a lot of lies.
Comparison between the orginal ad (left) and the edited version (right).

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