Moscow Airlines (AYZ) Branding

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Created: 12/13/12
Last Edited: 12/18/12
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Description
Brand development and proposal for Moscow Airlines (AYZ) based on research and competitive analysis.
  • As Design Manager of Visual Communications at Teague, I was responsible for the creative direction and art direction of Interior Decor presentations for our Boeing airline customers. Our engagement with Moscow Airlines (AYZ) presented an opportunity to provide brand positioning, developement and definition as a basis from which to then create an interior design program for this ambitious airine to not only compete but to grow in their fast growing market.  
  • The meetings tpically consists of numerous stakeholders from the airlines and at least a handful of Boeing engineers, marketing or sales personnel so it's critical to present in a highly organized, informative as well as dramatic. 
  • A brief section on Teague's unique philosophy and design approach is provided to the customer. 
  • From here, two interior design concepts are presented.

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