Morningstar, Toronto

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Created: 02/24/11
Last Edited: 10/06/14
1174
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Description
Comprehensive signage system for Morningstar Canada's office in downtown Toronto.
  • In 2007 Morningstar Canada relocated to a new office in downtown Toronto. The interior wayfinding, architectural graphics, and interior design concepts served as pilots for a global office redesign initiative. The theme for the graphic component involved horizontal lines of differing weights arranged in alternating modular square grids. This visual motif was a nod to the Morningstar Style Box, a stylized scatterplot graph that identifies the size and growth potential of publicly traded companies. The final images in this sequence depict the lobby installation as it was originally envisioned—a three-dimensional typographic homage to the work of the Israeli artist, Yaacov Agam.

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