Morningstar, Chicago

In 2008 Morningstar relocated its global headquarters to 22 West Washington Street in downtown Chicago. The scope of work included both interior and exterior achitectural and directional graphics, signage standards, and electronic media displays spanning all ten floors. Taking inspiration from the company's name, a halftone pattern was developed as an abstract representation of the transition from dark to light at sunrise. This concept formed the cornerstone of the visual theme expressed in graphic elements throughout the building.
22 West Washington, western facade seen from Daley Plaza
Building address, 22 West Washington
Exterior Washington Street Sign
Exterior entrance sign
Haltone moiré developed as the main visual theme for the signage
Main ground floor lobby
Eastern wall in ground floor lobby with halftone moire pattern
Interior lobby sign
Halftone pattern applied to glass partitions
Custom Typeface
Custom Typeface
Floor Identification
Halftone-moire Screensaver
Electronic media towers for internal company communications
Electronic media towers for internal company communications

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