Monster.com Print Ad
- A print ad for Monster.com, a job searching and career resource website. The goal for this piece was to position Monster.com as a superior alternative to the standard newspaper classifieds and a necessary tool for getting ahead of the competition when job searching. The concept was to show how incomplete a job search arsenal is if a person is only using traditional job search methods. In this execution, this is accomplished by showing the classifieds literally missing a large piece.