These ads were designed at the end of a semester-long project for a Principles of Marketing class. Our group of eight people selected a new tech product released in the last year and created a marketing plan as if we were the ones who were developing and selling the product.
We selected the TuneBug Shake, which is a small device that projects sound waves into hard surfaces and makes them resonate to produce sound (similar to the way a string makes a piano soundboard resonate). The Shake, which is bluetooth compatible with smartphones, can be put on any hard surface to provide portable, high-quality sound. The Shake is specifically designed to be attached to the back of a helmet to provide headphone-free music for the person wearing it.
We used this functionality as the basis for our marketing strategy, targeting male mountain bikers ages 35–44 in the western united states who are looking to regain their youth and athleticism as their kids gain independence. The specifics of our marketing plan were detailed in a written report and 30-minute presentation to a panel of CEOs from various U.S. companies. I was our group's captain, which meant that I directed meetings and managed the team as we researched, planned, and wrote our marketing report and prepared the presentation. The CEO panel responded very well to our team's work—we got an A for the semester.