Mo'Nique's Fat Change Website & Video Diary
Promoting the Fabulous and Thick
Mo'Nique's Fat Chance is a reality TV miniseries. The concept behind the website was to bring Mo'Nique's fans and viewers as close to Mo'Nique and the show as possible. Built in Flash, a video blog, video gallery and newsletter kept fans in tune with Mo'Niques every move leading up to the airing of the pageant. An online community was also introduced by creating the "User's Choice Awards". Women could enter and vote for the opportunity to win $10,000. Special thanks to AgencyNet for all their work on this project.
This video diary featured exclusive web content on a weekly basis. The behind the scenes footage was accompanied by personal blog-like messages from Mo'Nique throughout the series. The goal was to create authentic and exciting "insider-info" for our viewers leading up to the main Fabulous And Thick pageant.