- Missouri Telehealth Interpretation Project
Marketing Kit Artwork & Layout
A singular portrait made up of many portraits represents that communication is a collaboration. This marketing kit was aimed at hospitals and clinics that receive federal funding. They are required by law to provide meaningful interpretative services to Limited English Proficient individuals. I used strips of imagery and color to signify that it is a series of fragments that make up a whole. I used the thin, jagged type Simplex on the cover to reference feelings of uncertainty with the primitive letterforms.
- Bebas and Adobe Garamond Pro Bold Italic are used throughout the remaining marketing material to represent the officiality and gravity of the issue.
- A Neo-plastic inspired layout was chosen to guide the viewed through the gatefold information.
- Geometric shapes and monochromatic colors were used to emphasize the concept of "fragments" when communicating with someone who does not speak English proficiently.