Miller Lite Campaign Proposal

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Created: 05/21/10
Last Edited: 12/04/12
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Description
Theoretical advertising and marketing campaign for Miller Lite beer, featuring Tina Fey.
Project Info
Owners
Credits
Miller Lite, Miller-Coors
Tags
  • This advertising/marketing campaign for Miller Lite targeted women instead of men, since women are the primary drinkers of light beer.

    The goal was to showcase Miller Lite as a beer for confident, successful, and tough women who prefer beer over cocktails and other more feminine alcoholic drinks.

    Tina Fey was used as a theoretical spokeswoman for the Miller Lite brand, and limited edition Tina Fey bottle caps were included in the campaign as part of our sales promotions.

    PLEASE NOTE: This was done for theoretical purposes, therefore neither Tina Fey nor Miller Lite are in any ways affiliated with each other or this project.


    Plans Book (to outline our entire analysis and marketing strategy)
    8.5" x 11"

  • Ad Size: 8.5" x 11"
    Magazine advertisement (to be printed in Cosmopolitan, Glamour, Shape, Vanity Fair, and Vogue)

  • Ad Size: 8.5" x 11"
    Magazine advertisement (to be printed in Cosmopolitan, Glamour, Shape, Vanity Fair, and Vogue)

  • Website Dimensions: 1024px x 768px

  • Television Commercial Storyboard (to air during shows such as 30 Rock, Community, and The Office)

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