Neighborhood Development Center
Way-finding branding communications of all public interior and exterior spaces, mall-wide.
Create a branded, multi-cultural and universally-appealing public shopping environment for the
launch of the Twin Cities’ much-anticipated Midtown Global Market.
A synthesis of multi-cultural patterns/colors serves as the interior design inspiration, creating
optimal visual energy and representing varying cultural heritages. This approach is infused in
all creative solutions:
logo, colors, kinetic execution (patterns)
• Exterior: Signage, awnings.
• Interior: wall color selections, kiosk model design and production management,
hand-painted columns, way-finding signage, graphic communications, central dining area.
• Print/outdoor advertising.
The Midtown Global Market transformed an otherwise sketchy, unvisited neighborhood into a
high foot traffic area drawing 1.2 million visitors annually (more than the Minnesota Zoo). It has
blossomed from an incubator-only concept into a destination hosting numerous popular events
(craft shows, tours, cooking classes, festivals, etc.).