• Micmac: Children's Migraine Relief
    Campaign branding
  • Micmac is a non-profit organization dedicated to creating awareness of childhood migraine headaches. Its goal is to provide information and support for children five to eight years of age in hopes of empowering the child to be proactive in dealing with his/her migraine disorder.

    The organization provides a free medical kit to pediatricians to give to their young patients. The kit contains child-friendly, as well as parent-friendly, brochures providing information about migraines and some of their triggers.  Additionally, it holds a heat pack and ice pack to help the child cope with a migraine away from home.  The organization's name, Micmac, was split into two words, Mic and Mac, that became the heat and ice packs, as well as mascots for the campaign.