MetroPCS became an official sponsor for USA Basketball prior to the 2012 Summer Olympics. I was asked to create a landing page, supporting emails and site banners to promote a series of exciting basketball events taking place in Metro’s major markets. I created the architecture for the home page and when approved I went into design mode to create the branded look and feel of the campaign.
In addition to listing event dates, we needed to drive sales for mobile phones, showcase YouTube videos, provide links to social channels, and promote 2 sweepstakes taking place during the campaign. I created a complete functional specifications document to pass on to the development team before my role on the project was finished.