Merchant
FIELDS:Art Direction, Branding, Graphic Design
Description
A new logo for Merchant, Madison's first craft cocktail bar, was created using decorative lettering in a timeless crest, preserving and honoring the tradition and craftsmanship of a bygone era.
Copyright Info
- Featured on:
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Branding Served
- Merchant
Merchant is Madison's first craft cocktail bar. Serving quality food in a relaxed setting, the menu is rustic and informal. Merchant stands for the way things used to be—built by hand. A new brand was created with decorative lettering in a timeless crest, preserving and honoring the tradition and craftsmanship of a bygone era. 
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