Meradia Group, Inc.
Identity & Stationery Design
Meradia specializes in strategic business consulting for the financial sector. Since 1997, their highly focused team of financial services consulting experts has earned a reputation for excellence in leading and executing strategic and operational initiatives. From enhancing business processes to managing growth, Meradia drives change and delivers results.
Meradia asked us to design their visual identity, ranging from logotype, stationery, media kits for monthly discussions that they lead, various other printed matter, and assist in the development of their website.
Firm: Lee Wybranski Art & Design
Art Director & Artist: Lee Wybranski
Graphic Designer: Chad Miller
Concept & Execution
The logotype was designed to illustrate the ever changing industry that companies deal with and that change is inevitable and they are the people driving change. A bold graphical approach, with bright colors was chosen for the "Globe" in order to establish with current and potential clients that Meradia will successfully move businesses through today's challenges towards tomorrows vision.
To balance the boldness of the mark we decided that their stationery should demonstrate the energy that goes into their process. The business card and letterhead share the same header, while the notepad and holiday card stoutly displays the logo reminding you that Meradia is looking ahead for the future of your company.