- Designed and produced this direct mail piece for the San Diego Museum of Art's annual membership drive. Took a new direction than previous years in trying to attract a younger, less conservative audience for the museum's exhibitions and programs. The client wanted to stem the natural attenuation of their older member-base by selling a new generation of San Diegans on the benefits of becoming a museum member. Traditional images were used alongside more contemporary ones, however, to avoid alienating the older, core members. Distributed to more than 50,000 homes, and included the engineering of a variable data form letter.
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