- Medium = Message
Interactive web experience based on Marshall McLuhan's "The Medium is the Massage"
- In "The Medium is the Massage," Marshall McLuhan explores not only the profound effect of media on our psyche but also the ways in which we imprint our own thoughts and feelings upon the tools that we use. In this idea, every technology or media that is created is manifested and employed as an extension of our own physical and psychological form. This web experience is modeled after these teachings in an attempt to relay these concepts in an appropriate media.