The goal was to update and reenergize the “McKenzie Supply” brand, creating a stronger more professional mark and memorable mark. Secondly to create a new line of packaging that represents the brand well and has a second-use besides just housing the packaging. In the case of McKenzie Supply, we want to place the focus on responsible disposal of the insides and guts of the animals that are cleaned out during the taxidermy process. The idea is to create a bag that can hold all of the insides and then be buried in the ground and serve as a way to let it compost, and give nutrients back to the earth. This not only ensures the remains are disposed of in a responsible way, while also giving back to the environment at the same time. This bag is contained within the packaging, and after you’re done this box is meant to be used as a tool box.