McCormick Spices Redesign

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Created: 12/21/11
Last Edited: 11/21/12
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Description
A re-imagining of the McCormick brand for a brand new audience.
  • McCormick Spices Redesign
    Re-imagining a traditional supermarket staple
  • With this project, I created unique, visually textured labels for McCormick products out of hand-rendered type (typeface: Neutra). The witty copy and fresh, down-to-earth feel of the labels is aimed at a twenty-something clientele with a desire to purchase products that are ethically and sustainably grown, but without the cash flow to buy exclusive, top-of-the-line brands.

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