Since its start in 1889, McCormick is now one of the largest manufacturers of spice, herb and flavorings for retail, commercial, and industrial markets. Many companies are pulling from their heritage to increase brand trust and value. McCormick being one of the oldest spice brands, they can boast their vast expertise in spices.
I approached the redesign to be future focused while considering their 123 years of history.
To breathe new life into McCormick, the visual identity is based in progressive, clean culinary attitudes that resonate with individuals that take pride in entertaining as well as expertise and quality.