MAYTAG AND WHIRLPOOL BRAND WEBSITE REDESIGNS
Overhaul of brand websites for the iconic appliance brand. Each built with a redesign of the presentation layer thorough features and functions, the sites now boast Whirlpool Corporations first ever direct to consumer shopping cart, ratings enabled on each appliance, pages designed with search engine optimization built in at every level and the first international launch for the brand ever. The sites launched in the spring of 2011, providing more detailed product features allowing consumers ans retailers compare/save functionality, creating a more transparent shopping experience in 16 different national markets worldwide.
This was the most ambitious digital brand launch in the history of Whirlpool and took over 2 years to complete.