Mayo Clinic Identity Standards Update project
A team was charged with reviewing and making recommendations for updating the visual brand standards for Mayo Clinic. The team developed workgroups of creatives across the enterprise to accomplish the task. The work was divided into phases for completion. Media & Brand Specific Standards included: Print, Environment/Public Spaces, Displays, Tradeshow, Signage, Promotional/Specialty Items, Packaging, Video/AV, Motion graphics, Web, Social Media, Presentation, Photography, Typography, Color, Templates, Advertising, Copyright/Legal, Stock Templates, Co-Branding, Sub-Branding, Stationery, Books.