Annual holiday cards are sent out to company clients, vendors and friends.*
This years strategy was to develop a traditional-looking holiday card, but add an evil twist to evoke the witty Matchbox brand. The recepient opens their 5x7 envelope to an serene holiday scene of the Matchbox employees caroling.
An accordion fold is used to hide 2/3rd's of the image so the viewer thinks they are looking at a serene holiday scene but, upon opening the card, angry neighbors are revealed to show that the Matchbox carolers are in fact more of a nuisance than a pleasure.