Created: 12/17/12
Last Edited: 12/17/12
The United Arab Emirates is a bilingual country. Arabic is the official language, and English is the commercial one. As a result, English & Arabic are seldom represented separately. However, because of the many international brands and franchises making their appearances in the UAE, the Arabic script is designed to look like the Latin, hence compromising the authenticity of the Arabic script—which is excusable for keeping both scripts looking consistent for the brand.

I felt the need to design something the other way around where the English would look like the Arabic. I found an Arabish culture in Rhode Island and decided to create an identity for them. I designed a brand for the 6 mosques in Rhode Island, not limiting myself to identity creation, but rather redesigning the mosques themselves by adding a courtyard to enhance the sense of community.

I first created logos for each of the mosques, then created a brand manual that would be used for the mosques, then took one mosque and redesigned it competely. I added a courtyard on the rooftop of the mosque and added furniture out of foam. The furniture are English and Arabic letterforms that form the 5 pillars of Islam; creed, prayer, fasting, almsgiving, and pilgrimage.

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