Martini - magazine ads

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Created: 11/21/12
Last Edited: 03/21/13
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Description
For the photograph, I chose a unique shaped glass to create a contrast with other graphics in the layout. I used the existing martini slogan “Welcome to the world of Martini Vermouth” and redesigned with type to imitate a martini glass garnished with olives. The champagne glass mask undertowed their secondary product - sparkling wine. The type was positioned to lead the viewer from the slogan to the logo to the actual name of the vermouth. These new ads reinforce the brand, retain loyal customers, and attract new ones.

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