Marketing Ethics Graphic Novel "Baseball Tickets"

  • Marketing Ethics Case 1 of 3
    Graphic Novel Project
  • This was a project funded by the Daniel's Fund Ethics Initiative by the New Mexico State University College of Business. Sarah Fischbach of the NMSU Marketing doctorate program developed three lessons describing different ethical issues. For her dissertation, she believed graphic novels could be used as effective and entertaining teaching tools. I was hired to illustrate her three scripts, and the resulting project is below. There are three cases, each with different characters going through different challenges. Each novel consists of 10 to 11 pages.
  • Case 1 - Baseball Bribery