The bold, vibrant and playful designs of Marimekko - including textiles and other goods - convey a zest for life paired with a clean aesthetic, which is communicated throughout the annual report. The cover references their many circular patterned designs, and samples various colorful and whimsical patterns to create a subtle and playful "m" embedded within the pattern of circles.
The glamour spread, a photograph including three Marimekko products, demonstrates the company's mission statement: "Joie de vivre & timeless beauty for everyday life," and specifically relates to the first of five key company words, listed down the lefthand page: Dream, Share, Inspire, Play, Live. A full annual report would feature a similar glamour spread relating to each of the five key words.
The financial spread reflects the clean, straightforward and attractive communication style of the Finnish company.