Manuel Family Reunion Logo

The logo employs graphic elements that visually communicate the essence of the Manuel family in a creative and innovate way. While the logo illustrates the idea of a family tree, the tree’s form comprised solely of the names of the family members, making the idea of the family tree unique and personal.

The logo icon graphically illustrates a persimmon tree, which was chosen by the family to be the type of tree that best represents the family for the following reasons: the tree’s pretty color, a strong trunk, full leaves and fruit. These characteristics resonate with the Manuel family’s roots.

Two versions of the logo were created. In the first, a vector-filled shape comprises the shape of the tree. In the second, typographic elements, which are the names of the family members, comprise the form of the tree. A solid vector version of the family tree logo icon is also included for the Manuel Family Reunion logo, because a solid vector version is more easily scalable than the logo versions that employ typographic elements to fill the iconic tree’s form.

In the typographic version of the logo, the oldest relatives‘ names notated within the logo icon are those whose names are featured on the trunk of the tree. The next generation of family members are indicated by the number of branches extending out from the trunk and his or her name establish the form of each branch by repeating the name time and time again until the space within the branch’s form is filled. The people who are the offspring of those denoted in the branches have their names featured in the leaf shapes that extend from the branch that correlates with his or her mother or father. Similar to the tree trunk and the branches, the forms of the leaves are established by repeating the child’s name many times until the shape is filled. Those people (branches) which did not produce children (leaves) feature oval-shaped persimmon fruit along his or her branch both to add other elements of texture to the logo icon and to complete the concept of a brightly colored persimmon tree.