To present Kosher in a more contemporary way. solution: Manna comes from the bible and literally means food from Heaven. By extension "manna" has been used to refer to any divine or spiritual nourishment. The leaf hovering on top refers to Manna being from heaven. Colors used are in the green earth palette, in a nod to freshness as well as earth. Type used was in all caps, but treated with different colors to emphasize the word Manna while not downplaying the word Kosher. The tag line, which has double meaning in reference to food from heaven as well as taking it up a notch with competitors is key to the messaging and is included on all materials.