AIGA 100th ANNIVERSARY PROJECT - Title: Make Things Difficult. A campaign of visual persuasion to foster engagement with the 100 anniversary of the AIGA in 2014, through use of astute visual, verbal juxtapositions that articulate creative thinking by example. The audience is broad and universal.
Message driven campaign with multiple components and delivery channels.
Design a series of messages that demonstrate conceptual strategies and or methods that can be employ to disrupt conventional thinking or embrace risk and the unexpected, when linear thinking or creative roadblocks become obstacles to a more creative solution. The texts are derived from a selection of Brian Eno’s Oblique Strategies. Eno’s Oblique Strategies are universal in the sense they can be applied by anyone confronted with roadblocks - problems that are challenging, uninspired, or hard to formulate.You are thinking visually and verbally... graphic form juxtaposed with one verbal strategy (from the given texts). These are direct graphic messages to foster engagement with the audience so context drives the channels of delivery and choice of scale, color, and forms. The campaign is sponsored and unwritten by the AIGA, (the client) to promote awareness of its 100 anniversary, and indirectly the AIGA . Therefore, the emphasis visually is not the organization, but the celebration and promotion of creative thinking at large ( so the AIGA logo functions only as a caption).