Maine Oyster Fest

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Created: 01/14/11
Last Edited: 10/08/13
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Description
I chose from a list of poorly designed identities to revitalize the brand. The Maine Oyster Fest is a long-held New England tradition, and the design identity is a reflection of that celebration mixed with a hint of elegance.
  • Maine Oyster FestEvent Branding
     
    The Maine Oyster Fest is a long-held (and much-loved) New England tradition for both locals and tourists alike. However, their previous collateral materials needed some revitalizing. The new design identity is a reflection of that celebration mixed with a hint of elegance. The result is a clean, hand-worked identity system for the event. The intricate line work is drawn by hand and evokes an aquatic look and feel to the identity.
     
    ** Selected for the 2011 AIGA Flux Student Design Awards **

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